HIV Market Analysis and Go-To-Market Plan

Strategic assessment of HIV epidemiology, market focus, customer targeting, and institutional procurement.

People living with HIV
40.8 million
Estimated global total in 2024.
New HIV infections (2024)
1.3 million
Approximate new infections globally.
AIDS-related deaths (2024)
0.63 million
Around 630,000 deaths in 2024.
On antiretroviral therapy
31.6 million
People receiving ART globally.

Executive Summary

The global HIV epidemic remains a defining challenge. As of 2024, 40.8 million people live with HIV. Eastern and Southern Africa account for over half of all PLHIV, yet most revenue is realized in North America and Europe. For a new entrant, Southern Africa offers a high-volume, tender-driven market dominated by institutional buyers like the Global Fund and PEPFAR.

Epidemiology & Market Size

MetricValue
People living with HIV40.8 million [1,2]
New HIV infections1.3 million [2]
AIDS-related deaths630,000 [1,2]
On antiretroviral therapy31.6 million [2]
Global HIV drugs market≈USD 36B

SWOT Analysis

Strengths

High volume of PLHIV in Southern Africa; alignment with global elimination goals (UNAIDS 95-95-95); centralized tenders.

Weaknesses

Low per-patient margins relative to US/EU; heavy dependence on institutional buyers; complex regulatory processes.

Opportunities

Scale-up of long-acting injectables (cabotegravir, lenacapavir); expansion into West/Central African markets.

Threats

Donor funding cuts; aggressive price competition from generic manufacturers; emerging drug resistance.

PESTLE Analysis